Title:  Head of NFR

The Company

Our People, Our Energy!

Throughout our 98 years of operation in Greece and with approximately 800 retail stations operating under the Shell trademark, we at CORAL, member of the Motor Oil Group are a proven pioneer and leader in the Greek market. We are active in the distribution and marketing of a wide range of oil products through our retail network and cover industrial and commercial sectors, marine and chemicals and e-mobility. We constantly enhance our services to meet the ever-changing needs of the market and be the customer's first choice with our human face and respect for the environment.

The Motor Oil Group

At Motor Oil Group, our people are our energy!

We support the Greek economy with exports to over 75 countries, thousands of employees, and continuous new investments. We work together to shape the future of energy and we focus on developing and empowering our people, cultivating their talents that will shape our future journey towards the energy transition.

Starting with the role:

Currently we are searching to hire the Head of NFR to be responsible for the flawless operation and further growth of Non-Fuel Retail Business (Convenience Retail, Coffee, Car Wash, Lubricants, Car Care, Non-Food, Rest Services) and to bring and lead new proposals and innovative projects that are related to the RBA network, NFR operations and new business activities that create impact and value for the business.

During your day you will:

• Finalize annual NFR (Carwash, Coffee, Convenience Retail, Lubes) business plans and communicate them to the Head of Marketing for review and drives targeted marketing strategies to achieve revenue and margin objectives
• Be accountable to maximize site profitability and customer experience through optimized pricing, promotions, product placement, and strict adherence to company policies (assortment, shelf-life)
• Continuously monitor and analyze sales data to track performance against plans, adjusting strategies as needed to ensure growth for all stakeholders.
• Be responsible to introduce new expansion opportunities and IT integrations—from co-designing pilot programs and business cases to creating playbooks for broad-scale commercialization
• Partner closely with retailers, vendors, and internal teams (RBA, CI) to ensure seamless alignment on business priorities and strict execution of Coral strategies
• Lead, coach, and develop the NFR team, driving success through regular performance reviews and targeted growth opportunities

What you need to stand out:

• Bachelor’s degree in Business, Economics or a related discipline
• Master’s degree will be considered a plus
• At least 5 years of relevant working experience in BD/ commercial/ project management roles
• Experience in Retail Trade or FMCG will be an asset
• Experience in the Fuel or Convenience retail industry is a plus
• Ability to collaborate at a local and international level
• Excellent analytical and problem-solving skills; critical thinking
• Strong experience in transformational projects or automation projects
• Good knowledge of the Convenience/ Modern Retail Trade
• Excellent command of the Greek and English language (oral and written)        
• Proficient use of MS Office tools