Title:  NFR Category Manager Car Care

The Company

Throughout our 98 years of operation in Greece and with approximately 800 retail stations operating under the Shell trademark, we at CORAL, member of the Motor Oil Group are a proven pioneer and leader in the Greek market. We are active in the distribution and marketing of a wide range of oil products through our retail network and cover industrial and commercial sectors, marine and chemicals and e-mobility. We constantly enhance our services to meet the ever-changing needs of the market and be the customer's first choice with our human face and respect for the environment. 

The Motor Oil Group

At Motor Oil Group, our people are our energy!

We support the Greek economy with exports to over 75 countries, thousands of employees, and continuous new investments. We work together to shape the future of energy and we focus on developing and empowering our people, cultivating their talents that will shape our future journey towards the energy transition.

Starting with the role:

Currently we are searching to hire an NFR Category Manager Car Care to be responsible for the Category Development of the Car Wash, Car Care, Lubricants and Non-Food business plan. This position is critical for the flawless operation and further growth of Non-Fuel Retail Business.

During your day you will:

• Oversee daily operations of the retail stations, ensuring high standards of customer service and store layout/ activation
• Define the pricing policy and make sure that prices are according to competition
• Monitor sales performance, analyze sales data, and adjust strategies accordingly. Drive delivery of Carwash, Lubricants, Non-Food and Car Care sales performance according to the plan
• Collaborate with retailers and RBA team in order to make the Car Care category a much profitable business for all stakeholders
• Lead training sessions with new Retailers, update CW & lubes training modules for RBA training center and provide coaching for Retailers
• Implement and maintain company policies and procedures to ensure operational excellence: Assortment, Planogram, Promotions, Training
• Provide input into annual marketing planning process
• Organize site visits on a weekly basis, analyze results, take actions per site in co-operation with Sales and Engineering
• Develop and implement sales strategies to achieve or exceed sales targets for Car Care product categories
• Deliver assigned new business development projects with high quality of implementation, within dedicated timeline and budget (partnerships, innovative tools)
• Co-design initial activation strategies leveraging best practices from existing or benchmark markets

What you need to stand out:

• Bachelor’s degree in Business, Economics or other related field
• Master Degree will be considered a plus
• At least 3 years of experience in retail operations
• Experience in Retail Trade, Fuel or Convenience retail industry is a plus
• Strong communication and negotiation skills
• Excellent organizational and time management abilities
• Excellent command of the Greek and English language (oral and written)              
• Proficient use of MS Office tools